Over 200 academics, practitioners, and young researchers from more than 30 countries convened—in avatar form—in the Metaverse and video streaming on June 13–14, 2025 for the 3rd edition of FMOS Research Conference, organized by the American Institute of Applied Sciences in Switzerland. Together, they exchanged breakthrough ideas, showcased cutting-edge research, and charted new pathways toward more sustainable business models and practices.

An Immersive Metaverse Gathering

For the second consecutive year, FMOS capitalized on the Metaverse’s immersive capabilities. Participants:

Navigated virtual auditoriums,

complete with real-time Q&A.

Networked in avatar-led lounges,

sparking informal conversations that crossed time zones.

Explored a dynamic poster hall,

where interactive panels brought emerging research projects to life.

This digital staging demonstrated how virtual environments can democratize access, reduce travel-related emissions, and foster truly global collaboration.

Program Highlights & Special Sessions

Over two days, FMOS seamlessly integrated a variety of formats—keynotes, professional showcases, Meet-the-Editor forums, and parallel sessions — around the central theme of business sustainability.

Professional Showcase:

Impaxio unveiled its SMS and WhatsApp survey platform, illustrating how lightweight mobile tools can deliver real-time data for research.
Meet-the-Editor Panels:

Editors from the Cureus Journal of Business & Economics (Springer Nature) presented their new collection and shared tips to early-career scholars on crafting publishable manuscripts and navigating peer review.
Virtual Poster Hall:

International researchers presented projects spanning green supply chains, VR-based tourism solutions, and blockchain-enabled microfinance—each accessible via interactive Metaverse kiosks.
Flexible Learning:

Experience a blend of on-campus courses at AUS and online courses from TU, providing flexibility and a diverse learning environment.

Professional Showcase:

Impaxio unveiled its SMS and WhatsApp survey platform, illustrating how lightweight mobile tools can deliver real-time data for research.
Meet-the-Editor Panels:

Editors from the Cureus Journal of Business & Economics (Springer Nature) presented their new collection and shared tips to early-career scholars on crafting publishable manuscripts and navigating peer review.
Virtual Poster Hall:

International researchers presented projects spanning green supply chains, VR-based tourism solutions, and blockchain-enabled microfinance—each accessible via interactive Metaverse kiosks.
Flexible Learning:

Experience a blend of on-campus courses at AUS and online courses from TU, providing flexibility and a diverse learning environment.

Spotlight on Keynote Presentations

FMOS 2025 featured a stellar lineup of thought leaders well-known internationally in:

Thematic “Hubs” of Inquiry

Eschewing rigid timeslots, FMOS organized research into five thematic hubs—each chaired by an expert moderator and featuring clustered presentations:

1) Sustainable Tourism & Hospitality

VR prototypes for low-carbon cultural tours
Eco-certification impacts on hotels in South Asia

2) Digital Transformation in Operations

AI-driven logistics optimization
XR training tools for aviation personnel

3) Inclusive Finance & Marketing

Blockchain microfinance models for underserved communities
Crowdfunding psychology and responsible labeling

4) Circular Economy & Risk Management

Reverse logistics for waste reduction
Crisis management in tourism recovery

5) Socio-Technical Perspectives

Bibliometric mapping of ecotourism trends
Industry 4.0’s unintended workforce effects

These hubs fostered deep, context-rich dialogues, highlighting how integrated solutions must adapt to regional realities.

Key Takeaways & the Road Ahead

Cross-Functional Collaboration Is Non-Negotiable: Lasting sustainability innovations require seamless integration of financial, operational, and marketing expertise.

Technology as a Strategic Enabler: Beyond buzzwords, AI, blockchain, and the Metaverse are reshaping sustainable business practices today.

Local Context Matters: Effective solutions are those tailored to the social, regulatory, and cultural landscapes in which they operate.

FMOS 2025 concluded with a call for full-paper submissions to partner journals and a teaser for the upcoming AUS Research Events, including the Safety, Security, and Risk Management Conference and Workshop (SSRM 2025), scheduled for November, and FMOS 2026. The journey toward sustainable business continues, and FMOS remains at the vanguard, illuminating new frontiers of research and collaboration.

← Back to all articles

Learn more about the American Institute of Applied Sciences in Switzerland

Discover the Degrees and Specializations