Bachelor of Science
in Business Administration

3 years
Entry Dates
September / January / April
Study Mode
135 CH | 180 ECTS
Program Overview
The Bachelor of Science in Business Administration (BSBA) program provides students with hands-on experience via close links to the industry.

At AUS, we recognize that business leaders today must not only master the hard skills needed to make data-driven decisions but also the soft skills needed to make them a better collaborator. To thrive in this field and to truly create value in an organization, leaders must acquire the management skills necessary to interface across the organization.
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Dual Degree with Tiffin
Next Intakes:
January 2023
September 2022
Why AUS?
The American University in Switzerland is a private and fully accredited institution of Higher Education located near beautiful Lake Geneva.
At AUS students from over 44 nationalities come together and share their personal and professional experiences guided by professors who work in their field of specialization.
Lead and manage today’s competitive global marketplace
AUS is leading the charge in skills for the Fourth Industrial Revolution (4IR) through integrating the hard and soft skills, our students will need to be competitive in the coming decades. Key learning methods to promote 4IR skills development are instilled in the program.
Real-world lessons and best practices
Through experiential and student-centered learning students are exposed to real-life scenarios and case studies allowing them to develop skills needed to be competitive in the upcoming decades. This applied experience is in stark contrast to many university professors focused solely on theory or outdated methodologies.
Deep working relationship between students and professors
With a professor to student ratio of only 1 to 7 and a graduation rate of nearly 95%, students will experience the individual attention they deserve and obtain their desired career.
Key Modules
Emerging Technologies
The fourth industrial revolution, or 4IR, is upon us, and emerging technologies are at its core. Businesses must adapt to this new reality, or they will jeopardize their own survival. In this context, a solid understanding of emerging technologies and their potential value to an organization is critical for any business manager. This course explores the current spectrum of emerging technologies from various perspectives, focusing on their business application for competitive advantage. The emphasis is on fostering the development of students’ individual opinions on this fast-evolving theme.

International Relations

We live in an exciting period of history. The world is getting smaller, moving faster, and becoming interconnected in ways never experienced before. The highly globalized world of the present has generated more wealth, scientific innovation, and cross-national cooperation ever witnessed in history. Yet, at the same time, the prospects of war, terror, and environmental degradation still generate immense uncertainty and instability, as we’ve witnessed this year with COVID-19. The rapid barrage of information emanating from online news outlets, social media, television, and other forms of communication has transformed many people into “informed” global citizens. However, while there may be many individuals who know of the events that are occurring in the world, many still do not understand what is happening. There’s a huge difference between being up to date on the news and being able to explain why events happened; and what consequences they may bring. This course will review some of the theories underlying international relations and brief historical events that have impacted how the world operates today.

Business Strategy

This introductory strategy course emphasizes the fundamentals of corporate and business level strategy formulation while also evaluating inter-related aspects of strategy implementation. Strategic management is a set of managerial decisions and actions that affect the firm's long-run performance in its business environment. It includes environmental scanning (internal and external), strategy formulation, strategy implementation, and evaluation and control. To be successful in the long run, the firm must not only be able to execute current activities in existing markets, but it must also be able to adapt its activities to new and changing markets. This course will provide conceptual frameworks, tools, and techniques to analyze, develop, and implement firm strategies, including discussing the dynamics and evolution of industry structure and the pattern of interaction among the competitors in the industry.
Human Resources Management
Most companies will proclaim that the people are their most important asset. Managing people effectively is an important element of organizational effectiveness and a base for the long-term, sustainable competitive advantage. Through this course, students will develop an understanding of how decisions related to managing human resources contribute to organizational effectiveness and a firm’s competitive advantage.
Organizational Behavior
Organizational Behavior course deals with human behavior in a variety of organizations and business situations. A great part of our lives we spend in organizations. As students in schools and universities, as adults in offices and factories, as consumers in leisure organizations like clubs and shops. We will view differently the organizations when we put them into practice and reflect on what we already know about the structures that surround us. And we will possibly be better at acting within them as well as managing and directing them as leaders. As we start developing the conceptual framework, in-depth case discussions, and skill-oriented activities will be applied to each topic. Covered topics will include motivation and attitudes, values and personality, group and team dynamics, leadership, communications, power, conflicts and negotiations, change management, and organizational design.
Management for Sustainable Development
This course will examine the framework of sustainable development in terms of economic development, social inclusion, governance & environmental stewardship. An overview of the world economy will be presented, exploring the concepts of population growth & demographics, poverty, and income inequalities, environmental threats, social well-being, economic empowerment, urbanization & governance. The notions of convergence and divergence will be discussed with regard to income gaps & social inclusion. Participants will be encouraged to actively engage in discussions & exercises to measure and compare certain economic and social indicators to better grasp their meanings and applications.
A normal course of study to complete a Bachelor program over 3 years requires
Specialization Options
What you'll get?
Dual Degree with
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The IBM Academic Initiative program allows AUS students to receive IBM credentials as digital ‘badges’ marking their learning achievements using Credly. The students can easily share and promote their achievements on social media sites like LinkedIn, Twitter, Facebook, as well as your own personal webpages and blogs.
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Internship opportunities
Whether the student aspires to manage a leading company, have their own business, or work for a family-run business, AUS provides the tools to follow the desired career path.
Studying a degree in Business Administration, you could progress into careers including:
Business Consultancy
Business Development
General Management
Logistics and Distribution
Business Research and Analytics
Marketing and Communications
Learn More:
Obtain a Bachelor of Science in Business Administration
Next Intake:
September 2022