International Business
Dual Degree with
The global world of business is rapidly growing and ever-changing. International Business specialization will prepare you for the opportunities of doing business in a complex and fascinating global economy. You will acquire a solid foundation of knowledge in international finance, marketing, trade, and management.
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Overview

The Bachelor of Science in Business Administration (BSBA) program with specialization in International Business at the American University in Switzerland (AUS) provides students with opportunities to build the necessary skills for the future with a deep understanding of business and technological trends on a global scale and with hands-on experience via close links to the industry.

At this first level of study, AUS students earn a Bachelor of Science in Business Administration degree that qualifies them for a profession in business management and the opportunity to continue their studies further and earn a Master of International Business Administration degree.
At AUS, we focus on integrating traditional business knowledge with practical decision-making, problem-solving, creativity, and strategic thinking while engaging in real-world projects. We create a learning environment that emphasizes collaboration and team building alongside academic work. We recognize that business leaders today must master the hard skills needed to make data-driven decisions and the soft skills necessary to make them better collaborators. The curriculum takes the approach of the full development of the individual, placing emphasis on personal as well as professional growth. It prepares students for both career and graduate studies.

When a BSBA student successfully completes the Dual Degree program, the student will graduate, in their chosen specialty, with a Bachelor of Science in Business Administration (BSBA) from AUS and a Bachelor of Business Administration (BBA) from TU. Tiffin University has US Higher Learning Commission accreditation, which is recognized by most ministries of education.

Why AUS?

Campus
The inspiring, modern campus of the American University in Switzerland features all you could need, from state-of-the-art learning spaces to cozy corners, an on-site Starbucks coffee machine, and dedicated sports facilities.
Multiple Specializations Options
You can study an undergraduate or graduate degree in business or specialize, and also choose to engage in the Dual Degree Program in conjunction with Tiffin University in the United States.
Multiple Intakes per Year
We have three admission intakes per year: fall, winter, and spring.
Learn more about Admission and Application Deadlines

International Recognition

AUS is chartered under Swiss law and recognized by the Department of Education in the Canton of Vaud as an Institute of Higher Education.
Learn more about Accreditation and Ranking
Soft Skill Development
As an accredited institution with the IBM Academic Initiative, AUS has a first-hand view of the latest technologies and business trends across several industries.
As an Apple Authorized Training Center for Education, students learn how to code, create and build apps.
Personalized Learning
With a class size of 15 to 20 students and a faculty-student ratio is roughly 1-7, facilitating a deeper working relationship between students and professors coupled with feedback and coaching.
Support Services
AUS provides various support services to students such as: Career Support, Dedicated support, Learning Support.
All students will meet with the Academic Coordinator each academic term.
Great Student Life
With our campus located amongst the Swiss Riviera's beautiful scenery, we organize trips to explore the rich cultural heritage and beautiful architecture. Offering plenty of nearby attractions, destinations, and ski resorts or visit local festivals.
Cultural Diversity
At AUS students from over 45 nationalities from 6 continents come together to learn and share experiences, cultural perspectives, and varied work experiences with students from all over the world.
Student Housing
AUS has several fully furnished single and shared rooms within a five-kilometer radius of the university campus.

Learn more about student housing

Dual Degree Accreditations

Tuition & Fees

Dual Bachelor
BSBA + TU Specialization
CHF 25’000.- per year
3-Year Bachelor’s Degree Program
Admission Fee = CHF 3’500.-
(Payment upon acceptance)
flexible payment options available

Dual Degree Structure

In order to receive dual degrees, students must successfully complete the required AUS and TU courses. The curricula are mixtures of AUS and TU courses designed to provide students with the maximum exposure to the necessary knowledge and skills for the future workplace, emphasizing critical thinking, problem-solving, research technologies, and multimodal communication methods.
The TU programs are all online with videos, discussion rooms, readings, and other assignments. For the most part, the students will be in the same class as TU students, thus enabling interaction. Students will take both AUS and TU courses to complete their required coursework. Courses will be taught on campus and remotely, with the possibility of student exchanges to either university.
Duration:
3 years
Entry Dates:
September / January / April
Study Mode:
Full-time
Credits:
135 CH | 180 ECTS
Program Structure
The Bachelor of Science in Business Administration (BSBA) is a three-year program during which the student must obtain 135 credit hours | 180 European Credit Transfer System. The three-year program structure comprises nine academic terms, with three terms per year (Fall, Winter, and Spring). A standard course of study to complete a BSBA program over three years requires the completion of thirty core courses, including the capstone, twelve specialization courses, and four elective courses.

The provision of these Elective courses in a particular term will depend on availability; the listing of courses offered may change from year to year.
Courses
#
CH
ECTS
AUS Core
27
81
108
TU Specialization
12
34
45
AUS Elective
4
12
16
Capstone: Business Plan
3
9
12
Note: A set of three foundation courses is offered to students who need additional proficiency in English communication, Math, and applied IT.

The conferring of a degree follows only after completing all the following requirements:

• Academic credit requirements - a minimum of 135 CH | 180 ECTS.
• Academic performance requirements - a cumulative GPA of 2.0.
• Capstone project: a business plan delivered in the final year.
• Attendance and residency requirements.

Students have the opportunity, when available, to work with professors on research initiatives and program activities surrounding their specialization for credit-earning opportunities.

Courses

Spreadsheet Application and Data Analysis
This course focuses on the use of spreadsheet applications as a tool for decision-making. Included are topics such as design and management of worksheets and templates, and the use of built-in functions. Organizational uses in the areas of accounting, finance, marketing, human resources are discussed.

Engage & Explore

This course is the first of the required three-course sequence in the general education curriculum for qualifying transfer students. Emphasis is placed on helping each transfer student successfully acclimate to Tiffin University by building campus connections, encouraging professionalism, and improving academic success in the areas of communication, research, and critical thinking. In addition, students will develop competence and proficiency in research techniques, critical analysis, problem-solving, multimodal communication methods, and professional networking. The course aims to assist students with their sense of identity and belonging within a community through engagement and exploration of multiple cultural perspectives in order to better recognize and understand issues related to societal problems. Rigorous academic curriculum and experiential learning structures using integrative teaching and learning practices are included in this course. The purpose of this course is to facilitate experiences for students that lead them to make connections between classroom studies and life outside the classroom in a way that transforms theory into practice.

Connect

This is the third of a required four-course sequence in the General Education curriculum. Emphasis is placed on students applying critical analysis, problem-solving, research techniques, and multimodal communication methods in order to question assumptions, hypotheses, and evidence.

The course aims to assist students with their understanding of how culture affects and influences their identity and their interactions within societal organizations. Rigorous academic curriculum and experiential learning structures using integrative teaching and learning practices are included in this course. The purpose of this course is to facilitate experiences for students that lead them to make connections between classroom studies and life outside the classroom in a way that transforms theory into practice.
Impact
This is a capstone experience and the final class of a required four-course sequence in the General Education curriculum. Students will present cumulative work from their experiences in prior courses with emphasis placed on students’ integration and synthesis of their acquired skills in problem-solving, multimodal communication methods, professional networking, critical analysis, and research techniques.

The course aims to assist students with developing a sense of agency and responsibility for engagement within society. Rigorous academic curriculum and experiential learning structures using integrative reaching and learning practices are included in this course. The purpose of this course is to facilitate experiences for students that lead them to make connections between classroom studies and life outside the classroom in a way that transforms theory into practice.
Impact ePortfolio
This course is the required lab component for the fourth course in the four-course sequence in the General Education curriculum. Emphasis is placed on the synthesis of knowledge gained from professional and academic experiences at Tiffin University through reflection that exhibit the skills associated with the general education curriculum as aligned with the institutional core competencies: critical analysis; problem-solving; research techniques; and multimodal communication methods.

The lab component is designed to give students the time and guided structure necessary to compile data and create the necessary synthesized connections in order to document competence and proficiency in learned skills in an ePortfolio.
Global Trade
A study of international trade and the geographical, economic and nationalistic characteristics that challenge the firm embarking upon global trade. Our focus is on the multinational corporation (MNC), or global business, pursuing trade in a very dynamic world economy “guided/influenced” by national and regional political and economic considerations.
International Finance
The study of the institutions, concepts, and instruments of international finance. Current and past international monetary systems shall be discussed. Special attention shall be directed to consideration of accounting, finance and taxation differences global companies (multinational companies – MNCs) experience in the domestic and foreign economies.

Other topics shall include the determination of exchange rates and their macroeconomic linkages, the effect of exchange rates on current and capital account balances, and the techniques global companies can engage in to hedge exchange rate risk.
Human Resource Management
A study of the human resource function in business. Major areas of study will include staffing, recruitment, training and development, wage and salary administration, job analysis and evaluation, and labor relations.
Managing Diversity in the Workplace (W)
In the context of the growth of multinational enterprises and the increasing diversity of the American workforce, this course deals with gender, racial, age, cultural, and other differences in the workplace. The course will focus on being open, sensitive, and fair in dealing with differences and on using diversity as positive force within organizations. This is a writing intensive course.
International Management
This course focuses on business across national boundaries. Topics covered include functional areas of management in MNES, impact of policy, society, economy, and geography on the international business environment and global strategic management.
Organizational Strategy (W) 
An advanced course designed to integrate the functional concepts and techniques from the foundation courses in the curriculum. It provides the student with a thorough appreciation of the role of the general manager, with emphasis on strategy formulation and implementation. This is a writing intensive course.
Global Marketing
This course examines the increasingly global nature of marketing management and addresses the issues involved when organizations expand into the arena of international competition. Particular attention is paid to the differences between cultures and the importance of sensitivity to them.

Career

The Management curriculum is designed to provide skills and competencies necessary for the world of work in the 21st century. Students complete the courses in the Management Core (9 hours) covering different functional areas and undertake an in-depth study in an area of specialization (21 hours). The curriculum takes the approach of total development of the individual, placing emphasis on personal as well as professional growth. It prepares students for both a career and for graduate studies.
Emphasis is on the global issues in management such as trade, competition, markets, organizational design, information technology and human resource management. Impact of globalization on all business is explored. Students are strongly encouraged to take at least one year of foreign language study or pass a language proficiency examination and to study abroad for a semester.

A specialization in International Business allows you to progress into the following careers:

Marketing & Sales Management
Financial Management
Business Development
General Management
Business Consultancy
Marketing & Sales Management
Financial Management
Business Development
General Management
Business Consultancy
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