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Marketing
Dual Degree with
For a business to succeed, the product or service it provides must be known to potential buyers. Marketing determines the product, sets the pricing strategy, structures the distribution of the product, and communicates to the channel members and consumers. Today’s marketers seek to find out what motivates buyer behavior, what creates value in the minds of their customers, and how to create messages that make their company’s offering the product or service of choice.
Marketing
Dual Degree with
3 years
Credits
Study Mode
Bachelor of Science
in Business Administration
Duration
Full-time
Entry Dates
135 CH | 180 ECTS
September / January / April
Dual Degree
The American Institute of Applied Sciences in Switzerland has been ranked in the 2024 QS World University Rankings
The Master's Degrees are ranked in the Top 2 in Switzerland and Top 150 Globally within the Business Masters Category
business masters
top 150 globally
business masters
top 2 switzerland
Overview
The Bachelor of Science in Business Administration (BSBA) program at the AUS provides students with opportunities to build the necessary skills for the future with a deep understanding of business and technological trends on a global scale and with hands-on experience via close links to the industry. At this first level of study, AUS students earn a Bachelor of Science in Business Administration degree that qualifies them for a profession in business management and the opportunity to continue their studies further and earn a Master of International Business Administration degree.
At AUS, we focus on integrating traditional business knowledge with practical decision-making, problem-solving, creativity, and strategic thinking while engaging in real-world projects. We create a learning environment that emphasizes collaboration and team
building alongside academic work.
At AUS, we focus on integrating traditional business knowledge with practical decision-making, problem-solving, creativity, and strategic thinking while engaging in real-world projects. We create a learning environment that emphasizes collaboration and team
building alongside academic work.
We recognize that business leaders today must master the hard skills needed to make data-driven decisions and the soft skills necessary to make them better collaborators. The curriculum takes the approach of the full development of the individual, placing emphasis on personal as well as professional growth. It prepares students for both career and graduate studies.
All courses are taught in English by leading business visionaries in small dynamic cohorts. Our professors have experience in successful business ventures, providing our students with real-life lessons learned and best practices. This background allows our professors to share their challenges and successes with the students, giving them a front-line education focused on experiential and student-centered learning. Our faculty-student ratio is roughly 1-7, facilitating a deeper working relationship between students and professors coupled with feedback and coaching. Each course integrates a minimum of two experiential learning activities, such as simulations, case studies, individual and group presentations, and projects.
The curriculum of Marketing Specialization is designed for a business to succeed, the product or service it provides must be known to potential buyers. Marketing determines the product, sets the pricing strategy, structures the distribution of the product, and communicates to the channel members and consumers. Today’s marketers seek to find out what motivates buyer behavior, what creates value in the minds of their customers, and how to create messages that make their company’s offering the product or service of choice. With classes that focus on marketing communication, retailing management, consumer buying behavior, and more, our graduates are succeeding across all marketing fields – from advertising and public relations to brand management and e-commerce.
The primary focus of the curriculum is on marketing function management that provides an integrated approach to the discipline. Emphasis is on the development and implementation of marketing strategies and the effective use of the marketing mix.
When a BSBA student successfully completes the Dual Degree program, the student will graduate, in their chosen specialty, with a Bachelor of Science in Business Administration (BSBA) from AUS and a Bachelor of Business Administration (BBA) from TU. Tiffin University has US Higher Learning Commission accreditation, which is recognized by most ministries of education.
All courses are taught in English by leading business visionaries in small dynamic cohorts. Our professors have experience in successful business ventures, providing our students with real-life lessons learned and best practices. This background allows our professors to share their challenges and successes with the students, giving them a front-line education focused on experiential and student-centered learning. Our faculty-student ratio is roughly 1-7, facilitating a deeper working relationship between students and professors coupled with feedback and coaching. Each course integrates a minimum of two experiential learning activities, such as simulations, case studies, individual and group presentations, and projects.
The curriculum of Marketing Specialization is designed for a business to succeed, the product or service it provides must be known to potential buyers. Marketing determines the product, sets the pricing strategy, structures the distribution of the product, and communicates to the channel members and consumers. Today’s marketers seek to find out what motivates buyer behavior, what creates value in the minds of their customers, and how to create messages that make their company’s offering the product or service of choice. With classes that focus on marketing communication, retailing management, consumer buying behavior, and more, our graduates are succeeding across all marketing fields – from advertising and public relations to brand management and e-commerce.
The primary focus of the curriculum is on marketing function management that provides an integrated approach to the discipline. Emphasis is on the development and implementation of marketing strategies and the effective use of the marketing mix.
When a BSBA student successfully completes the Dual Degree program, the student will graduate, in their chosen specialty, with a Bachelor of Science in Business Administration (BSBA) from AUS and a Bachelor of Business Administration (BBA) from TU. Tiffin University has US Higher Learning Commission accreditation, which is recognized by most ministries of education.
Why AUS?
-
CampusThe inspiring, modern campus of the American Institute of Applied Sciences in Switzerland features all you could need, from state-of-the-art learning spaces to cozy corners, an on-site Starbucks coffee machine, and dedicated sports facilities. -
Multiple Specializations OptionsYou can study an undergraduate or graduate degree in business or specialize, and also choose to engage in the Dual Degree Program in conjunction with Tiffin University in the United States. -
Multiple Intakes per YearWe have three admission intakes per year: fall, winter, and spring.
Learn more about Admission and Application Deadlines -
International Recognition
AUS is chartered under Swiss law and recognized by the Department of Education in the Canton of Vaud as an Institute of Higher Education.
Learn more about Accreditation and Ranking -
Soft Skill DevelopmentAs an accredited institution with the
IBM SkillsBuild Initiative, AUS has a first-hand view of the latest technologies and business trends across several industries. As an Apple Authorized Training Center for Education, students learn how to code, create and build apps. -
Personalized LearningWith a class size of 15 to 20 students and a faculty-student ratio is roughly 1-7, facilitating a deeper working relationship between students and professors coupled with feedback and coaching. -
Support ServicesAUS provides various support services to students such as: Career Support, Dedicated support, Learning Support. All students will meet with the Academic Coordinator each academic term. -
Great Student LifeWith our campus located amongst the Swiss Riviera's beautiful scenery, we organize trips to explore the rich cultural heritage and beautiful architecture. Offering plenty of nearby attractions, destinations, and ski resorts or visit local festivals. -
Cultural DiversityAt AUS students from over 50 nationalities from 6 continents come together to learn and share experiences, cultural perspectives, and varied work experiences with students from all over the world. -
Student HousingAUS has several fully furnished single and shared rooms within a five-kilometer radius of the university campus.
Learn more about student housing
Dual Degree Accreditations
Dual Degree Structure
In order to receive dual degrees, students must successfully complete the required AUS and TU courses. The curricula are mixtures of AUS and TU courses designed to provide students with the maximum exposure to the necessary knowledge and skills for the future workplace, emphasizing critical thinking, problem-solving, research technologies, and multimodal communication methods.
The TU programs are all online with videos, discussion rooms, readings, and other assignments. For the most part, the students will be in the same class as TU students, thus enabling interaction. Students will take both AUS and TU courses to complete their required coursework. Courses will be taught on campus and remotely, with the possibility of student exchanges to either university.
- Duration:3 years
- Entry Dates:September / January / April
- Study Mode:Full-time
- Credits:135 CH | 180 ECTS
Program Structure
The Bachelor of Science in Business Administration (BSBA) is a three-year program
during which the student must obtain 135 credit hours | 180 European Credit Transfer
System. The three-year program structure comprises nine academic terms, with three
terms per year (Fall, Winter, and Spring). A standard course of study to complete a BSBA
program over three years requires the completion of thirty core courses, including the
capstone, fourteen specialization courses, and two elective courses.
The provision of these Elective courses in a particular term will depend on availability;
the listing of courses offered may change from year to year.
during which the student must obtain 135 credit hours | 180 European Credit Transfer
System. The three-year program structure comprises nine academic terms, with three
terms per year (Fall, Winter, and Spring). A standard course of study to complete a BSBA
program over three years requires the completion of thirty core courses, including the
capstone, fourteen specialization courses, and two elective courses.
The provision of these Elective courses in a particular term will depend on availability;
the listing of courses offered may change from year to year.
Courses
#
CH
ECTS
AUS Core
27
81
108
TU Specialization
14
40
53
AUS Elective
2
6
8
Capstone: Business Plan
3
9
12
Courses
#
CH
ECTS
AUS Core
TU Specialization
AUS Elective
Capstone: Business Plan
27
81
108
12
34
45
4
12
16
3
9
12
Note: A set of three foundation courses is offered to students who need additional proficiency in English communication, Math, and applied IT.
The conferring of a degree follows only after completing all the following requirements:
• Academic credit requirements - a minimum of 135 CH | 180 ECTS.
• Academic performance requirements - a minimum cumulative GPA of 2.0.
• Capstone project: a business plan delivered in the final year.
• Attendance and residency requirements.
Students have the opportunity, when available, to work with professors on research initiatives and program activities surrounding their specialization for credit-earning opportunities.
The conferring of a degree follows only after completing all the following requirements:
• Academic credit requirements - a minimum of 135 CH | 180 ECTS.
• Academic performance requirements - a minimum cumulative GPA of 2.0.
• Capstone project: a business plan delivered in the final year.
• Attendance and residency requirements.
Students have the opportunity, when available, to work with professors on research initiatives and program activities surrounding their specialization for credit-earning opportunities.
Course Examples
This course focuses on the use of spreadsheet applications as a tool for decision-making. Included are topics such as design and management of worksheets and templates, and the use of built-in functions. Organizational uses in the areas of accounting, finance, marketing, human resources are discussed.
This course is the first of the required three-course sequence in the general education curriculum for qualifying transfer students. Emphasis is placed on helping each transfer student successfully acclimate to Tiffin University by building campus connections, encouraging professionalism, and improving academic success in the areas of communication, research, and critical thinking. In addition, students will develop competence and proficiency in research techniques, critical analysis, problem-solving, multimodal communication methods, and professional networking. The course aims to assist students with their sense of identity and belonging within a community through engagement and exploration of multiple cultural perspectives in order to better recognize and understand issues related to societal problems. Rigorous academic curriculum and experiential learning structures using integrative teaching and learning practices are included in this course. The purpose of this course is to facilitate experiences for students that lead them to make connections between classroom studies and life outside the classroom in a way that transforms theory into practice.
This is the third of a required four-course sequence in the General Education curriculum. Emphasis is placed on students applying critical analysis, problem-solving, research techniques, and multimodal communication methods in order to question assumptions, hypotheses, and evidence.
The course aims to assist students with their understanding of how culture affects and influences their identity and their interactions within societal organizations. Rigorous academic curriculum and experiential learning structures using integrative teaching and learning practices are included in this course. The purpose of this course is to facilitate experiences for students that lead them to make connections between classroom studies and life outside the classroom in a way that transforms theory into practice.
The course aims to assist students with their understanding of how culture affects and influences their identity and their interactions within societal organizations. Rigorous academic curriculum and experiential learning structures using integrative teaching and learning practices are included in this course. The purpose of this course is to facilitate experiences for students that lead them to make connections between classroom studies and life outside the classroom in a way that transforms theory into practice.
This is a capstone experience and the final class of a required four-course sequence in the General Education curriculum. Students will present cumulative work from their experiences in prior courses with emphasis placed on students’ integration and synthesis of their acquired skills in problem-solving, multimodal communication methods, professional networking, critical analysis, and research techniques.
The course aims to assist students with developing a sense of agency and responsibility for engagement within society. Rigorous academic curriculum and experiential learning structures using integrative reaching and learning practices are included in this course. The purpose of this course is to facilitate experiences for students that lead them to make connections between classroom studies and life outside the classroom in a way that transforms theory into practice.
The course aims to assist students with developing a sense of agency and responsibility for engagement within society. Rigorous academic curriculum and experiential learning structures using integrative reaching and learning practices are included in this course. The purpose of this course is to facilitate experiences for students that lead them to make connections between classroom studies and life outside the classroom in a way that transforms theory into practice.
This course is the required lab component for the fourth course in the four-course sequence in the General Education curriculum. Emphasis is placed on the synthesis of knowledge gained from professional and academic experiences at Tiffin University through reflection that exhibit the skills associated with the general education curriculum as aligned with the institutional core competencies: critical analysis; problem-solving; research techniques; and multimodal communication methods.
The lab component is designed to give students the time and guided structure necessary to compile data and create the necessary synthesized connections in order to document competence and proficiency in learned skills in an ePortfolio.
The lab component is designed to give students the time and guided structure necessary to compile data and create the necessary synthesized connections in order to document competence and proficiency in learned skills in an ePortfolio.
An advanced course designed to integrate the functional concepts and techniques from the foundation courses in the curriculum. It provides the student with a thorough appreciation of the role of the general manager, with emphasis on strategy formulation and implementation. This is a writing intensive course.
This course introduces the basic processes of and influences upon decision-making by both individual consumers and organizational buyers, as well as the implications of such information toward the development of marketing strategies.
This course deals with operation and management of the advertising and promotion function with respect to both its positions within the marketing system and its relationship to the other business functions.
This course includes discussions of retailing functions and management of retailing as a system. Emphasis is on understanding the external environment of retailing and on the creation of an appropriate internal environment.
Personal Selling focuses on customers as individuals rather than target market groups. To do this, the student salesperson will learn to tailor sales call approaches and presentations, negotiation strategies, and service provisions to a specific person and organization. Given the independent nature of professional sales positions, the course also examines motivation, time management, and ethical issues.
Focusing on function management rather than function operation, this course explores in detail the nature of business-to-business markets and the differences in industrial buyer behavior and the marketing mix from that encountered in consumer markets.
This course explores the evolving influence of social media and digital platforms in marketing, advertising, organizations, and society. Students examine how traditional marketing, advertising, and public relations strategies often fail with digitally empowered consumers. Through theory, practice, and case studies students identify a strategic process for integrating social media into marketing, advertising, public relations and other business operations.
Specific strategies for monitoring and engaging will be used while students investigate how to apply digital channels to help meet real business objectives. A series of assignments build upon each other toward a final digital marketing plan report and presentation for a product, service, or organization.
Specific strategies for monitoring and engaging will be used while students investigate how to apply digital channels to help meet real business objectives. A series of assignments build upon each other toward a final digital marketing plan report and presentation for a product, service, or organization.
This course provides a study of marketing function information needs as well as an understanding of operating and managing the research process. This research process and its integral parts are studied in detail from the perspectives of providing actionable results and marketing controls. This is a writing intensive course.
This course examines the increasingly global nature of marketing management and addresses the issues involved when organizations expand into the arena of international competition. Particular attention is paid to the differences between cultures and the importance of sensitivity to them.
Program Learning Outcomes
- 1The successful BSBA participant will be able to describe and demonstrate an understanding of the major concepts in the functional areas of general management (such as accounting, economics, finance, and marketing).
- 2The successful BSBA participant will be able to describe and explain theories, tools, and techniques (such as a cash flow statement, market segmentation, and sustainable competitive advantage) as used for the internal and external analysis of a particular company situation or industry environment.
- 3The successful BSBA participant will be able to apply their acquired knowledge and tools and organize and interpret the results in a logically integrated and cross- functional manner to support basic business decision-making.
- 4The successful BSBA participant will be able to create and present basic oral and written business communications in English.
- 5The successful BSBA participant will be able to develop learning skills that support further studies with a high degree of autonomy.
-
The successful BSBA participant will be able to describe and demonstrate an understanding of the major concepts in the functional areas of general management (such as accounting, economics, finance, and marketing). - The successful BSBA participant will be able to describe and explain theories, tools, and techniques (such as a cash flow statement, market segmentation, and sustainable competitive advantage) as used for the internal and external analysis of a particular company situation or industry environment.
- The successful BSBA participant will be able to apply their acquired knowledge and tools and organize and interpret the results in a logically integrated and cross- functional manner to support basic business decision-making.
- The successful BSBA participant will be able to create and present basic oral and written business communications in English.
- The successful BSBA participant will be able to develop learning skills that support further studies with a high degree of autonomy.
Policy and Procedures for Admissions
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Earn Professional Certificates Alongside Your Degree
The IBM Academic Initiative program allows AUS students to receive IBM credentials as digital ‘badges’ marking their learning achievements using Credly. The students can easily share and promote their achievements on social media sites like LinkedIn, Twitter, Facebook, as well as your own personal webpages and blogs.
The IBM Academic Initiative program allows AUS students to receive IBM credentials as digital ‘badges’ marking their learning achievements using Credly. The students can easily share and promote their achievements on social media sites like LinkedIn, Twitter, Facebook, as well as your own personal webpages and blogs.
Career
For a business to succeed, the product or service it provides must be known to potential buyers. Marketing determines the product, sets the pricing strategy, structures the distribution of the product, and communicates to the channel members and consumers. Today’s marketers seek to find out what motivates buyer behavior, what creates value in the minds of their customers, and how to create messages that make their company’s offering the product or service of choice.
With classes that focus on marketing communication, retailing management, consumer buying behavior, and more, our graduates are succeeding across all marketing fields – from advertising and public relations to brand management and e-commerce.
The primary focus of the curriculum is on marketing function management that provides an integrated approach to the discipline. Emphasis is on the development and implementation of marketing strategies and the effective use of the marketing mix.
The primary focus of the curriculum is on marketing function management that provides an integrated approach to the discipline. Emphasis is on the development and implementation of marketing strategies and the effective use of the marketing mix.
A specialization in Marketing allows you to progress into the following careers:
Marketing Technology
Creative Development
Metrics and Analytics
Customer Insight
Product Management
Marketing Technology
Where have our students gone after graduation?
Tuition & Fees
Admission Fee = CHF 1’500.-
(due when you have been accepted to the program)
(due when you have been accepted to the program)
Application Fee: CHF 250.-
(due before we review the application documents)
(due before we review the application documents)
Dual Bachelor
BSBA + TU Specialization
BSBA + TU Specialization
CHF 9’350.- per term
3 Terms per year
3-Year Bachelor’s Degree Program
3-Year Bachelor’s Degree Program
flexible payment options available
Fees per Term
Dual Bachelor: CHF 28,000.- per year
Dual Bachelor
BSBA + TU Specialization
BSBA + TU Specialization
CHF 9’350
3 Terms per year / 3-Year Program
per term
Fees AUS
Bachelor
Bachelor
Dual Bachelor: CHF 28,000.- per year
flexible payment options available
400 Level Accounting Elective
Students will choose from one of the 400 level courses offered by TU.