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Marketing

Marketing

Dual Degree with

The Marketing specialization enables the student to build upon the solid foundation from the core coursework for the MBA degree and provides students with the advanced knowledge in marketing products and services. Students will explore the practices and techniques commonly used to increase exposure and market positions. Challenges and benefits in negotiating sponsorships and endorsement deals allow the students to develop competencies to potentially maximize revenue for organizations and individuals. Students will also be exposed to marketing in an international arena.

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MBA specialization

Marketing

Dual Degree with

2 years

Credits

Study Mode

Bachelor of Science
in Business Administration

Duration

Get Info

Full-time

Entry Dates

90 CH | 120 ECTS

September / January / April

Dual Degree

Overview
Dual Degree Structure
Courses
Career

The American Institute of Applied Sciences in Switzerland has been ranked in the 2025 QS World University Rankings.

The Master’s Degrees are ranked in the Top 2 in Switzerland and Top 200 Globally within the Business Masters Category.

business masters

top 150 globally

business masters

top 2 switzerland

Overview

The Master of Science in International Business Administration (MIBA) program at the American Institute of Applied Sciences in Switzerland ensures that our students are fully prepared to lead and manage in today’s competitive and changing global marketplace. We focus on integrating traditional business knowledge with practical decision-making, problem-solving, creativity, and strategic thinking while engaging in real-world projects. We create a practical learning and research environment that emphasizes collaboration and active engagement with industry leaders.

The curriculum links cutting-edge business theory to practical research and applications as students are guided to solve real-world challenges. This environment emphasizes collaboration and team building alongside healthy competition. At AUS, top-tier internationally diverse classmates come together, share professional experiences, and form synergistic groups where mutual commitment and joint accountability lead to highly effective teams.

Each course integrates at least two experiential learning activities such as:

Simulations
Presentations – individual and/or group
Case studies
Projects – individual and/or group.

Beyond the depth and breadth of knowledge gained in the classroom, the life-long connections developed while attending AUS will be of immeasurable value. To this end, we require and actively support internship placement, on-site company visits, and executive mentoring. With our vast network of contacts at nearby, world-renowned corporate headquarters, students are sure to find opportunities tailored to meet their specific needs. Whether the student’s aspiration is to manage a leading company, have their own business, or work for a family-run business, AUS provides the tools to follow the desired career path. AUS graduate students are expected to produce quality and practical business research summarized in their Master's Capstone submission. AUS awards prizes to the best Thesis.

The Marketing Specialization enables the student to build upon the solid foundation from the core coursework for the MBA degree and provides students with the advanced knowledge in marketing products and services. Students will explore the practices and techniques commonly used to increase exposure and market positions. Challenges and benefits in negotiating sponsorships and endorsement deals allow the students to develop competencies to potentially maximize revenue for organizations and individuals. Students will also be exposed to marketing in an international arena.

When a MIBA student successfully completes the DDP, the student will graduate, in their chosen specialty, with a Master of Science in International Business Administration (MIBA) from AUS and a Master of Business Administration (MBA) from TU. MIBA students will also receive a Professional Certificate from TU in their chosen specialty.

Why AUS?

Campus

The inspiring, modern campus of the American Institute of Applied Sciences in Switzerland features all you could need, from state-of-the-art learning spaces to cozy corners, an on-site Starbucks coffee machine, and dedicated sports facilities.
Multiple Specializations Options

You can study an undergraduate or graduate degree in business, and also choose to engage in the Dual Degree Program in conjunction with Tiffin University in the United States.
Multiple Intakes per Year

We have three admission intakes per year: fall, winter, and spring.
Learn more about Admission and Application Deadlines
International Recognition

AUS is chartered under Swiss law and recognized by the Department of Education in the Canton of Vaud as an Institute of Higher Education.
Learn more about Accreditation and Ranking
Soft Skill Development

As an accredited institution with the
IBM SkillsBuild Initiative, AUS has a first-hand view of the latest technologies and business trends across several industries. As an Apple Authorized Training Center for Education, students learn how to code, create and build apps.
Personalized Learning

With a class size of 15 to 20 students and a faculty-student ratio of about 1:7, facilitating a deeper working relationship between students and professors coupled with feedback and coaching.
Support Services

AUS provides various support services to students such as: Career Support, Dedicated support, Learning Support. All students will meet with the Academic Coordinator each academic term.
Great Student Life

With our campus located amongst the Swiss Riviera's beautiful scenery, we organize trips to explore the rich cultural heritage and beautiful architecture. Offering plenty of nearby attractions, destinations, and ski resorts or visit local festivals.
Cultural Diversity

At AUS students from over 50 nationalities from 6 continents come together to learn and share experiences, cultural perspectives, and varied work experiences with students from all over the world.
Student Housing

AUS has several fully furnished single and shared rooms within a five-kilometer radius of the School campus.
Learn more about student housing

Dual Degree Accreditations

Dual Degree Structure

In order to receive dual degrees, students must successfully complete the required AUS and TU courses. The curricula are mixtures of AUS and TU courses designed to provide students with the maximum exposure to the necessary knowledge and skills for the future workplace, emphasizing critical thinking, problem-solving, research technologies, and multimodal communication methods.

The TU programs are all online with videos, discussion rooms, readings, and other assignments. For the most part, the students will be in the same class as TU students, thus enabling interaction. Students will take both AUS and TU courses to complete their required coursework. Courses will be taught on campus and remotely.

Duration:

2 years
Entry Dates:

September / January / April
Study Mode:

Full-time
Credits:

90 CH | 120 ECTS

Program Structure

The Master of Science in International Business Administration (MIBA) is a two-year program during which the student must obtain 90 credit hours | 120 European Credit Transfer System. The two-year program structure comprises six academic terms, with three terms per year (Fall, Winter, and Spring). Each term typically includes ten weeks of instruction and two weeks of examinations.

A standard course of study to complete a MIBA program over two years requires the completion of fifteen AUS core courses, two AUS elective courses, ten TU core courses and four TU specialization courses. In addition, nine credit hours are required for Capstone work which starts during the last academic term and can be completed up to six months after graduation. The MIBA Capstone work can be either a thesis in the form of a research proposal, where the validity of one or more hypotheses is investigated, or in the form of a business plan.

AUS Core

15

45

60

AUS Elective

2

6

8

TU Core

10

20

30

TU Specialization

4

12

16

Capstone: Thesis or Business Plan

9

12

Courses

#

CH

ECTS

AUS Core

AUS Elective

TU Core

15

45

60

2

6

8

10

20

30

TU Specialization

Capstone: Thesis or Business Plan

4

12

9

16

12

The conferring of a MIBA degree from AUS follows only after completing all the following requirements:

Academic credit requirements - a minimum of 90 CH | 120 ECTS.
Academic performance requirements - a cumulative GPA of 3.0.
Capstone: Thesis in the form of a research proposal, where the validity of one or more hypotheses is investigated, or in the form of a business plan.
Attendance and residency requirements.

MIBA students have other credit-earning opportunities, when available, through internships and by working with professors on research initiatives and program activities surrounding their specialization.

Courses

Program Learning Outcomes

1

The successful MIBA participant will be able to analyze and evaluate (beyond the level of understanding) the performance of a business in the functional areas of general management (accounting, economics, finance, and marketing).
2

The successful MIBA participant will be able to analyze and evaluate decision alternatives using theories, tools, and techniques (such as a cash flow statement, market segmentation, and sustainable competitive advantage) applied to the internal and external analysis of a business or industry situation and are able to support and defend their recommendations.
3

The successful MIBA participant will be able to create and present advanced oral and written business presentations (such as a research proposal or a business plan) in a supported and scholarly fashion.
4

The successful MIBA participant will set an example to other students by conducting their affairs in a businesslike manner (such as respect for their appearance, timeliness, and preparation) and possess the ability to work cooperatively in mixed teams on diverse projects towards a common goal.
5

The successful MIBA participant will be able to develop life-long learning skills that will support them to continue their studies in a self-directed and autonomous manner.

The successful MIBA participant will be able to analyze and evaluate (beyond the level of understanding) the performance of a business in the functional areas of general management (accounting, economics, finance, and marketing).
The successful MIBA participant will be able to analyze and evaluate decision alternatives using theories, tools, and techniques (such as a cash flow statement, market segmentation, and sustainable competitive advantage) applied to the internal and external analysis of a business or industry situation and are able to support and defend their recommendations.
The successful MIBA participant will be able to create and present advanced oral and written business presentations (such as a research proposal or a business plan) in a supported and scholarly fashion.
The successful MIBA participant will set an example to other students by conducting their affairs in a businesslike manner (such as respect for their appearance, timeliness, and preparation) and possess the ability to work cooperatively in mixed teams on diverse projects towards a common goal.
The successful MIBA participant will be able to develop life-long learning skills that will support them to continue their studies in a self-directed and autonomous manner.

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Earn Professional Certificates Alongside Your Degree

The IBM Academic Initiative program allows AUS students to receive IBM credentials as digital ‘badges’ marking their learning achievements using Credly. The students can easily share and promote their achievements on social media sites like LinkedIn, Twitter, Facebook, as well as your own personal webpages and blogs.

Learn More →

Career

The Marketing specialization enables the student to build upon the solid foundation from the core coursework for the MBA degree and provides students with the advanced knowledge in marketing products and services. Students will explore the practices and techniques commonly used to increase exposure and market positions. Challenges and benefits in negotiating sponsorships and endorsement deals allow the students to develop competencies to potentially maximize revenue for organizations and individuals. Students will also be exposed to marketing in an international arena.